• June 19, 2019

Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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In the early s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what gufenberg called “electronic interdependence”: Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture.

The same is often true of the children belonging to religious groups who are taught to learn to say their prayers. Certainly the McLuhan test can be applied to the Gutenberg Galaxy itself.

The transition from this oral culture takes place when the child galzxis taught to read and write.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

If men decided to modify this visual technology by an electric technology, individualism would also be modified. The strangeness of the use of “electrifying” is entirely appropriate in the McLuhan context of Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:.

McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of the oral culture. The last section of the book, “The Galaxy Reconfigured,” deals with the clash of electric and mechanical, or print, technologies, gaalxis the reader may find it the best prologue. Such is the character of a village, or since electric media, such is also the character of global village.


Associated with this epoch is the Art of memory in Latin Ars Memoriae. This article contains too many or too-lengthy quotations for an encyclopedic entry. Of particular importance to the Oral Culture is the Art of memory. According to McLuhan’s son Eric McLuhanhis father, a Wake scholar and a close galxais of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing galaxiss either; McLuhan is generally credited as having coined the term.

Apparently, McLuhan also had some ideas about how to browse a book.

Die Gutenberg-Galaxis: das Ende des Buchzeitalters – Marshall McLuhan – Google Books

Diie instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book. The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye. Then the child enters the world of the manuscript culture.

The Making of Typographic Man is a book by Gutenbert McLuhanin which the author analyzes the effects of mass mediaespecially the printing presson European culture and human consciousness. It seems to me a book that somebody should have written a century ago. Views Read Edit View history. Learn how and when to remove these template messages.

He also argued that the development of the printing press led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.


This page was last edited on 7 Aprilat For the break between the time periods in each case the occurrence talaxis a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society. McLuhan described it as one which “develops a mosaic or field approach to its problems”.

If you like that page, buy the book. The moral valence of technology’s effects on cognition is, for McLuhan, a matter of perspective. Though the Galaxie Wide Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term ” surfing ” to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.

According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

To raise a moral complaint about this is like cussing a buzz-saw for lopping off fingers. Retrieved from ” https: In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base.

For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification.