• June 14, 2019

Iniciaron comercialmente en Armenia. El 20 de noviembre de se creó la empresa confecciones Leonisa. Se incorpora en su fuerza de. CASO LEONISA. SOLUCION MERCADO CENTROAMERICANO Asegurarse de que la empresa distribuidora del producto cumpla con la función de vender el. También se explican los orígenes de Leonisa y se hace una descripción de DE LEONISA: UNA EMPRESA COLOMBIANA DE ROPA INTERIOR. COLOMBIA ESTUDIO DE CASOS Innovación presentación editor PYMES.

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As a multi-business company, Leonisa counts with strategies at the corporate, competitive and operational levels.

Economic Development and Leonia Change26 4 Strategic alliances and knowledge sharing: To this end, specific objectives were defined as follows: Harvard Business Review91 12 New York, United States: California Management Review38 1 The Structures of European Business. One synergy resulting from spontaneous collaborations between companies, leonida in the usage of the surplus from underwear manufacturing inputs, which occurs between Votre and Prym Le Sensuel.

Caso Confecciones Leonisa S. From the beginning of the strategy academic field, Chandler in his text Strategy and Structure refers to the headquarters as a central office wherein executives coordinate, evaluate, define goals and policies and allocate the resources required by a series of semi-autonomous and self-contained divisions Leonia,p.

Strategic Management Journal28 4 These spaces have as their objective alignment the different processes from a single corporate guideline.

Towards new organizational forms. El presente trabajo exploratorio tiene como objetivo mostrar la manera cxso Leonisa, empresa multinegocios colombiana del sector textil, ha administrado su conjunto de negocios. There were two criteria for selecting the interviewees: On the subject of strategic management from a central office or headquarters, Mintzberg asserts the latter is concerned with managing a casi portfolio, allocating global financial resources, designing performance management systems, replacing and appointing division managers, monitoring divisional behavior on a personal level and providing support services to divisions.


This qualitative study is based on semi-structured interviews with managers from various businesses and levels of this multi-business company. This corporate center is formed only when making decisions that impact the corporate strategy and the functioning of each subsidiary in relation to the whole becomes necessary.

Caso Leonisa Entreprises multi-affaires: To establish a commercial network of saleswomen to reach a larger number of customers located anywhere in the country. The four main distribution channels are national and international in scope. Complexity Theory and Corporate Strategy. What are my capabilities and strategic resources that allow me to create and sustain competitive advantage?


In the literature on corporate strategy, multi-business companies are also recognized as conglomeratesmodern corporations or diversified firms. In addition, it posits the creation of networks, instead of managerialism Whittington and Mayer,p.

The N-form emphasizes lateral rather than vertical interactions; it proposes a shift to a place of command and control as opposed to bureaucratization. While centralization offers the benefits of economies of scale, process consistency, knowledge and capacity building possibilities, decentralization allows managers greater autonomy in decision-making and resource allocation, thereby facilitating the speed, creativity and innovation required by competitive markets Kates and Galbraith, The first is served through its production subsidiaries, which are responsible for supplying the inputs for the manufacturing of underwear.

Caso Leonisa by Ivan Oviedo on Prezi

Who has the resources, who communicates with whom, who is responsible for what, who can do what, what can be done on their own and what can be done with others, what kinds of careers are available and what is the flow of knowledge throughout the organization p.


Chapters in the History of the Industrial Enterprise.

Leonisa counts with channels for the commercialization of products in more than fourteen countries, through catalog sales, online stores, wholly-owned stores, large and small department stores and authorized distributors. This implies that, while there is a certain level of autonomy for companies and subsidiaries, centralized control is maintained, not only by the boards of each company, but also by the board of Leonisa as the parent company. The arising of structures other than the divisional ones, due to their processes and mechanisms for decision-making, such as the so-called multiple divisional network N-form: British Journal of Management, 16 4 Additionally, this author warns that, in the case of multi-business enterprises, the functional or divisional structure in terms of Mintzberg is insufficient to deal with the tension between the headquarters and the business units or divisions that characterize this type of company.

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For example, regarding internal management, all subsidiaries are supported from the areas of Treasury, Audit and IT. In addition, the gains from joint negotiation with suppliers, especially abroad, are clear and materialize in economies of scale. From there, national and international orders began to be met and negotiations with freight forwarders began in order to achieve economies of scale in the distribution of products.